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Better PR is a podcast for public relations practitioners who are looking to advance their careers. Whether you’re a new practitioner, mid-career or senior practitioner, we’ll have fabulous discussions that will reignite your love of PR and the power of Accreditation in Public Relations.

BetterPR is brought to you by Renown Health, In Plain Sight Marketing and the Sierra Nevada Chapter of the Public Relations Society of America.

Our goal is to advance the field of public relations by having frank and honest conversations with PR professionals. Discussing topics such as the APR process, different aspects of PR, war stories and experiences from the field, and a myriad of other topics. 



  1. All Episodes
  2. 2023
  3. 01

How Research Can Inform and Improve Your PR Strategies

Jan 27, 2023

In this episode, we talk with Matt Seltzer APR, Partner and Head of Research and Strategy at S2 Marketing in Las Vegas.

Matt is a PRSA Board Member in the Las Vegas Valley Chapter and has spent his career in the public relations industry honing his skills as an expert researcher. He uses these skills to help clients...

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