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Better PR is a podcast for public relations practitioners who are looking to advance their careers. Whether you’re a new practitioner, mid-career or senior practitioner, we’ll have fabulous discussions that will reignite your love of PR and the power of Accreditation in Public Relations.

BetterPR is brought to you by Renown Health, In Plain Sight Marketing and the Sierra Nevada Chapter of the Public Relations Society of America.

Our goal is to advance the field of public relations by having frank and honest conversations with PR professionals. Discussing topics such as the APR process, different aspects of PR, war stories and experiences from the field, and a myriad of other topics. 



Apr 3, 2024

In this episode, Kathie Taylor, APR, introduces a panel of PR practitioners who will do a deeper dive into their award-winning campaigns: Bethany Drysdale, Media and Communications Manager for Washoe County talking about an election night crisis, Jen Eastwood, PR Director at Good Giant talking about the Reno Rodeo, and Owen Trusdale, VP of Public Affairs at the Abbi Agency, who talks about the most successful Nevada Health Link registration period in history. The guests discuss topics like the importance of research in developing effective campaigns, the critical step of planning in successful campaigns, implementation strategies for crisis communication, and using evaluation metrics to find new and innovate ways to grow your event.