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Better PR is a podcast for public relations practitioners who are looking to advance their careers. Whether you’re a new practitioner, mid-career or senior practitioner, we’ll have fabulous discussions that will reignite your love of PR and the power of Accreditation in Public Relations.

BetterPR is brought to you by Renown Health, In Plain Sight Marketing and the Sierra Nevada Chapter of the Public Relations Society of America.

Our goal is to advance the field of public relations by having frank and honest conversations with PR professionals. Discussing topics such as the APR process, different aspects of PR, war stories and experiences from the field, and a myriad of other topics. 



  1. All Episodes
  2. Melanie Deziel and Generating Unlimited Story Ideas

Melanie Deziel and Generating Unlimited Story Ideas

Aug 7, 2022

Melanie Deziel is the Co-Founder & VP of Marketing at The Convoy, and the author of the best-selling marketing and business communications book “The Content Fuel Framework: How to Generate Unlimited Story ideas.” She is an international keynote speaker, skilled virtual presenter, and is recognized as one of the world's leading experts in native advertising and branded content. Today on BetterPR, Melanie applies the framework to real, everyday public relations situations.